How to Advertise Online: Banners and Text Ads

Scale your business online with Google. Millions of online users are searching for your business and service - make it easier for customers to find you. Take the initiative to promote your business online with cool banner and text ads. We've all seen those banner ads and wonder, how can I get those for my business? It's very easy- give us a call and we'll setup your next campaign with proven results. You can easily fill out a campaign request form or email us to get started.

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Example:

Sample: Online Banners

Google Banner Ad

Google Mobile Ad 

Google Text Ad

Banner Ads (different sizes) 

Internal traffic can inflate your data and misrepresent normal usage patterns.

The brand you create is the brand worth protecting. Thinking about your brand means thinking about analytics and taking precaution and assessing data accurately. Your site can accrue thousands of hits, so why not exclude an internal i.p. address and receive accurate results?

• Google Analytics Login (admin settings /click All Filters) 

How To: Google's simple instructions - 3 minute setup. 

Reference

• https://support.google.com/analytics/answer
• How To Blog Post: google analytics - build your audience

Google Analytics- Build your audience. Sell and convert. Boost Website Traffic, make data-driven decisions and act on your insights.

Google offers FREE tracking tools for your website and mobile projects. Using an analytics tool provides valuable information.

Overview of Features

• Advertising and Campaign performance 
• Analysis Testing
• Audience Characteristics and Behavior 
• Download FREE app 
• (in-depth feature list can be found here)

So, before you consider purchasing some advance analytics tool, we suggest you start with Google's version. You'll find more than enough data to keep you entertained.

Simply follow the instruction guides to your website hosting company, and add the tracking code Google gives you. Google also has a long list of helpful tips to get you started.

We hope you find this tip helpful.

- Team Upstairs Agency

Google WebMaster Tools

You want to be found on the web? Google wants to help and we do too. Get data, tools and diagnostics for a healthy, Google-friendly site. Here's the fun part... the tool is available to you for FREE. 

Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. You will also have the flexibility to manage several sites. Sign-up here 

These are additional resources in the dashboard panel

• Structured Data Testing Tool- Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.

• Structured Data Markup Helper- Not sure how to start with adding structured data markup to your HTML? Try this point-and-click tool.

• Email Markup Tester-Validate the structured data contents of an HTML email using Email Markup Tester.

• Google Places- 97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google.

• Google Merchant Center- The place to upload your product data to Google and make it available to Google Product Search and other Google services.

• PageSpeed Insights- Use PageSpeed Insights to find out how to make your web pages fast on all devices.

• Custom Search- Harness the power of Google to create a customized search experience for your own website.

Google Places for Business

Get Your Business Online - free Google tool

We highly recommend that you start off with Google Places for Business. Get noticed for free and give your business the visibility and traffic that it deserves. Click Here

Free Features

• Be found across Google 
• Improve your Business info. 
• Connect with your customers 
• Respond to customer reviews 
• Manage Go with Google Places on your phone. 

Once you sign-up, the dashboard is very easy. You'll notice the convenience of editing your business profile, managing reviews, Adwords Express, Google + Page and adding a virtual tour of your business.