Google Analytics- Build your audience. Sell and convert. Boost Website Traffic, make data-driven decisions and act on your insights.

Google offers FREE tracking tools for your website and mobile projects. Using an analytics tool provides valuable information.

Overview of Features

• Advertising and Campaign performance 
• Analysis Testing
• Audience Characteristics and Behavior 
• Download FREE app 
• (in-depth feature list can be found here)

So, before you consider purchasing some advance analytics tool, we suggest you start with Google's version. You'll find more than enough data to keep you entertained.

Simply follow the instruction guides to your website hosting company, and add the tracking code Google gives you. Google also has a long list of helpful tips to get you started.

We hope you find this tip helpful.

- Team Upstairs Agency

Google WebMaster Tools

You want to be found on the web? Google wants to help and we do too. Get data, tools and diagnostics for a healthy, Google-friendly site. Here's the fun part... the tool is available to you for FREE. 

Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. You will also have the flexibility to manage several sites. Sign-up here 

These are additional resources in the dashboard panel

• Structured Data Testing Tool- Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.

• Structured Data Markup Helper- Not sure how to start with adding structured data markup to your HTML? Try this point-and-click tool.

• Email Markup Tester-Validate the structured data contents of an HTML email using Email Markup Tester.

• Google Places- 97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google.

• Google Merchant Center- The place to upload your product data to Google and make it available to Google Product Search and other Google services.

• PageSpeed Insights- Use PageSpeed Insights to find out how to make your web pages fast on all devices.

• Custom Search- Harness the power of Google to create a customized search experience for your own website.